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India's New Gaming Law Hits Cricket: BCCI & Dream11 End Mega Deal!
In a massive move, the BCCI and real-money gaming giant Dream11 have mutually ended their ₹358 crore sponsorship deal for the Indian cricket team's jersey. This comes after the passage of the "Promotion and Regulation of Online Gaming Bill, 2025," which bans the advertisement of real-money games. With the Asia Cup just around the corner, the BCCI is now on a frantic search for a new sponsor.
The cricketing world is abuzz with the latest off-field development: the Board of Control for Cricket in India (BCCI) and Dream11, one of the biggest names in the real-money gaming space, have officially parted ways. This isn't a simple business decision, but a direct consequence of a landmark government law- the Promotion and Regulation of Online Gaming Bill, 2025 and it recently became Act.
The new legislation, which recently became an act, has made the landscape for online real-money gaming companies untenable. The law not only bans the games themselves but also prohibits their advertising and promotion. This means that a sponsorship deal like the one between the BCCI and Dream11, which was worth a whopping INR 358 crore, became completely illegal overnight.
BCCI Secretary Devajit Saikia confirmed the news, stating, "BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed. BCCI will ensure not to indulge with any such organisations ahead in future." This decisive statement signals the board's commitment to adhering to the new regulations.
A spokesperson for Dream11 chose not to comment on the matter, a silence that speaks volumes about the impact of the new law. It's understood that the decision to end the partnership was mutual, as both parties recognized the legal and ethical necessity of severing ties.
The timing of this split couldn't be more challenging for the BCCI. The Asia Cup is set to begin on September 9 in the UAE, leaving the Indian team without a jersey sponsor. The board now has a very short window to find a new partner and get their logo printed on the iconic blue jersey. This is a crucial and highly sought-after sponsorship spot in the world of sports.
Sources suggest that the BCCI is already in the process of finding a replacement, with Japanese automotive giant Toyota and an unnamed fintech startup reportedly in the running. The board is said to be aiming for an even more lucrative deal than the one with Dream11.
This situation highlights a significant shift in India's sports sponsorship ecosystem. With the government cracking down on real-money gaming, a major source of funding for sports leagues and teams has suddenly vanished. While this presents a challenge, it also opens the door for new industries to step up and associate themselves with the power of Indian cricket. The game is truly changing, both on and off the field!
The new legislation, which recently became an act, has made the landscape for online real-money gaming companies untenable. The law not only bans the games themselves but also prohibits their advertising and promotion. This means that a sponsorship deal like the one between the BCCI and Dream11, which was worth a whopping INR 358 crore, became completely illegal overnight.
BCCI Secretary Devajit Saikia confirmed the news, stating, "BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed. BCCI will ensure not to indulge with any such organisations ahead in future." This decisive statement signals the board's commitment to adhering to the new regulations.
A spokesperson for Dream11 chose not to comment on the matter, a silence that speaks volumes about the impact of the new law. It's understood that the decision to end the partnership was mutual, as both parties recognized the legal and ethical necessity of severing ties.
What’s Next for Team India's Jersey?
The timing of this split couldn't be more challenging for the BCCI. The Asia Cup is set to begin on September 9 in the UAE, leaving the Indian team without a jersey sponsor. The board now has a very short window to find a new partner and get their logo printed on the iconic blue jersey. This is a crucial and highly sought-after sponsorship spot in the world of sports.
Sources suggest that the BCCI is already in the process of finding a replacement, with Japanese automotive giant Toyota and an unnamed fintech startup reportedly in the running. The board is said to be aiming for an even more lucrative deal than the one with Dream11.
This situation highlights a significant shift in India's sports sponsorship ecosystem. With the government cracking down on real-money gaming, a major source of funding for sports leagues and teams has suddenly vanished. While this presents a challenge, it also opens the door for new industries to step up and associate themselves with the power of Indian cricket. The game is truly changing, both on and off the field!
(source-cricbuzz)
#BCCI #Dream11 #OnlineGamingBill
#BCCI #Dream11 #OnlineGamingBill
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